Since starting on Twitter in 2009, he has posted more than 52,600 photographs or videos, and more than four times that many tweets.
He has 179,000 followers on Facebook, 80,000 on Twitter, and 29,000 on Instagram. Panovich posts so frequently on a daily basis, on so many platforms, that one wonders how he manages. My thoughts and feelings about the hurricane center, forecast kind of stuff that wasn’t readily available in the public eye. I was talking about things they weren’t hearing on TV. “I was like, ‘No, it’s actually Brad Panovich the meteorologist,’ and it just blew up, because it’s like ‘Inside Baseball’ to people. “They just thought it was some random person,” Panovich said in a recent interview. He loves questions posed to him by viewers, but in his early days on social media, in 20, people didn’t believe they were actually interacting with him. He realizes that not everybody has time to watch television when he’s on it.
#BROADCAST METEOROLOGIST PORTABLE#
On his own time, Panovich explained weather in almost 60 elementary schools in 2018, carrying portable weather stations and tornado simulators along with him. Panovich is one of Charlotte’s most visible examples of how mainstream news organizations can create two-way relationships with consumers. And he makes his living by forecasting weather for the NBC Charlotte television station, WCNC. This is a remarkable mission, considering that the American Meteorological Society named Panovich the best broadcast meteorologist in the United States in 2018. Two of the most effective educational uses of social media, consultants recommend, are building relationships and consulting with hard-to-reach experts.Ĭharlotte meteorologist Brad Panovich makes both of these happen and adds a third: educating people who don’t watch television.
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